About the product – SmellWell Shoe Freshener, an effective solution for a global problem

It affects us all. Even the best made and loved shoes will eventually start to become a little less than fresh! SmellWell Shoe Freshener is a revolutionary, fun and easy-to-use product that does not just hide odors, but effectively goes to the source of the problem and eliminates it! By absorbing moisture and removing odor, SmellWell Shoe Fresehener fixes the problem and leaves a fresh, clean scent.

Colourful and environmentally friendly

SmellWell Shoe Deodorizer is available in numerous colours and designs and works great on everything from shoes, athletic equipment, boots, work wear, sports bags, shin guards to gloves. They even work great in the car or the hallway of your house! SmellWell has undergone an extensive REACH test showing that it is free from hazardous chemicals, non-allergenic and also environmentally friendly. An extended test has also been done to guarantee that the inks used to print the outer bag are approved.


Simply put one SmellWell in each shoe when you get home from work or school and let them work overnight. The very next morning, your shoes will be dry, fresh and emit a pleasant smell. When it is time to put on your shoes, just transfer your SmellWell to another pair.  This way they are working on two pairs at the same time!


Physical process
SmellWell absorbs moisture and removes bad odour. This is done by a physical process which means that SmellWell is not subject to the requirements of the EU regulation 528/2012 (Biocide regulation). SmellWell doesn’t contain any biocides nor substances listed on REACH’s SVHC list.

No Table of Content
Sweden’s National Chemical Agency requires a list of ingredients when a product is classified as dangerous. SmellWell is however excluded from this directive given that, after our REACH certification, it has been demonstrated to not include any ingredients classified  as a danger to our health, cause fire or damage our environment.

SmellWell leaves a pleasant, clean scent that is below all applicable exposure limits. Those who are allergic or hypersensitive to smells should however avoid using the product.