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Here we present our blog in the fight against smelly shoes and training equipment! You can read here our latest news and what’s new in the world of SmellWell!


Winter Olympics 2018 – Fun Facts!

The Winter Olympics is being held in South Korea this year. Every game has rules -  but some of them are a little strange. Here’s a look at some of the unique rules at [...]

By | February 13th, 2018|Categories: Sport|

Five ways to use SmellWell

Many of us have a problem with smelly feet and stinky shoes. It can be a constant and somewhat embarrassing battle, but never fear, SmellWell is here! SmellWell is a shoe freshener designed [...]

By | January 16th, 2018|Categories: Inspiration, Lifestyle|

Prepping For Outdoor Winter Workouts

Now that it’s officially winter, prepping for outdoor workouts turns into a serious mental game. It's darker and colder which can cause you to be a lot less motivated. Besides, it's easier to [...]

By | January 4th, 2018|Categories: Inspiration, Lifestyle|

Life as a hockey mum

I’m so happy and thankful that my kids play ice hockey. It’s a chance for them to be physically active and sweaty a couple of times every week. They also get to be [...]

By | December 29th, 2017|Categories: Lifestyle, Lifestyle|

Christmas Gift Ideas

The time of giving, but also the time of headache. Finding Christmas gifts are some of the most rewarding and simultaneously stressful moments in anyone’s life. It is always important to get each [...]

By | December 19th, 2017|Categories: Inspiration, Lifestyle|

Staying Fit & Active during Christmas Holidays

Christmas! The word instantly conjures up images of laziness, decadence and above all, mountains of food. For most of us, Christmas is the time we give up on that diet, take a break [...]

By | December 18th, 2017|Categories: Inspiration, Lifestyle|

Getting Fit For Ski Season

The top winter sport, skiing is a favourite cold weather activity for many during the holidays. It can be freeing, a graceful floating down the ski slopes with the sun shining. But, as [...]

By | December 4th, 2017|Categories: Inspiration, Inspiration, Lifestyle, Lifestyle|

Keep your motivation up this fall

My name is Thilda and I’m an elite athlete in long jump. I must practice all year around, regardless of weather, wind and motivation. Now when autumn comes and it's getting dark early [...]

By | November 9th, 2017|Categories: Inspiration, Lifestyle|

Staying positive in the Fall – Mood Lifters

With the warmth of summer behind us and the looming cold of winter, it is hard for many of us not to be affected by the darkening days. With less sun, shorter days [...]

By | November 1st, 2017|Categories: Inspiration, Lifestyle|

How to get rid of bad odor in shoes

You are not alone! Many of us have problems with stinky feet and smelly shoes. It can be embarrassing, for some people so much so that they don’t even like to be out [...]

By | October 17th, 2017|Categories: Inspiration, Lifestyle|

How to Take Care of Your Shoes during Fall

For much of the year, we are all guilty of not taking care of our shoes. But when autumn or fall rolls around then suddenly there is panic. Weather can change at the drop [...]

By | October 6th, 2017|Categories: Inspiration, Lifestyle|

Bali – Survival Guide

Bali Survival Guide - Before you go to Bali Book your hotel through a website such as - you will get a good deal where you can live well on a [...]

By | September 28th, 2017|Categories: Inspiration, Lifestyle|

Aloha from Bali!

If you’re planning to go backpacking for the first time, then you HAVE to go to Bali! It's the perfect island to explore. This is our second trip to Bali and we [...]

By | September 25th, 2017|Categories: Inspiration, Lifestyle|

HAPPY, FIT AND FABULOUS – running motivation for the fall

Looking great and getting fit can be tough. We all know that exercise is good for us, but it can be somewhat of a mission motivating ourselves to leave the house. Sometimes exercise can [...]

By | September 5th, 2017|Categories: Inspiration, Lifestyle|

Things are looking up – why we love summer in the mountains

Hikers are happier people. That’s a fact proven by several studies: frequent get-aways into the mountains are preventative against listlessness and sorrow. A get-away into the mountains has an influence like an antidepressant. [...]

By | July 26th, 2017|Categories: Sport|

Why skateboarding?

Summertime is perfect for skate sessions. But what makes skateboarding so special? Why did you start skateboarding? Get a hint about the magic of skateboarding... Skateboarding for fitnessYes, skateboarding brings some dangers [...]

By | July 11th, 2017|Categories: Sport|

The Art Of Travelling

What is the best way to full take in your new surroundings, observe people and really smell and see the sights? Featuring our ambassadors @jliliol / @mumsfilibaba / @aliaheichinger As difficult as [...]

By | June 26th, 2017|Categories: Inspiration, Lifestyle|

Midsummer – as Swedish as it gets!

It is hard to think of something more Swedish than Midsummer. It is a very special celebration when friends and family come together to enjoy good food, games and friendship. Quite often [...]

By | June 22nd, 2017|Categories: Lifestyle|

7 Ways to Use SmellWell

So traditionally, SmellWell Shoe Freshener pouches are moisture absorbing and odor eliminating Pouches that you slip into your footwear overnight to freshen them up after a hard day doing whatever it is you love doing. [...]

By | April 19th, 2017|Categories: Inspiration, Lifestyle|


The hashtag Beast has been redefined at #FIBO2017! Since its founding in 1985, FIBO, the Leading International Trade Fair for Fitness, Wellness and Health, has been held annually in April – since 2013 in Cologne. [...]

By | April 13th, 2017|Categories: Sport|

The path to your dream goal

Inspiration. I want you to think about something you always wanted to do. Dream a little and let the imagination run wild. Maybe you wanted to learn to fly? Change jobs? Travel around the world [...]

By | April 13th, 2017|Categories: Inspiration, Inspiration, Lifestyle, Lifestyle|

Save your shoes from a fate worse than death. Use SmellWell Shoe Freshener.

Shoe Freshener. It's a problem that no-one really wants to think about. 'I don't smell! And neither do my shoes!' Are you sure about that? Really sure? Because regardless of how well you take care [...]

By | April 11th, 2017|Categories: Inspiration, Lifestyle|

Let your feet loose, Spring is here!

It's finally here again - spring! Ok, it will be a while before we can kick off our shoes, but the days are getting longer and you know how the blossom of spring creeps up [...]

By | April 3rd, 2017|Categories: Lifestyle|

First World Car Problems

So, after five years of being out of the workforce, this stay-at-home father of two found himself employed again. Yay! Which also meant that I could go shopping for a new car. Also yay! And [...]

By | March 31st, 2017|Categories: Inspiration, Lifestyle|

7 tips to keep you inspired while training

You know when you either start training for the first time or when you have reached a plateau and have no desire to train more because you do not seem to see any results? All [...]

By | March 10th, 2017|Categories: Inspiration, Sport, Sport|

Did you know that what you eat can actually help you smell more attractive?

Let's start at the beginning. Several thousand years ago (and indeed today), it was critical for people to be able to withstand many different diseases, viruses and bacteria. This was achieved by way of our strong [...]

By | February 21st, 2017|Categories: Lifestyle|