Company History – It all started with a pair of football shoes

One day when Vincent came home from work, he was met by an unbearable stench in his house. After searching for the source, he found his daughter’s training bag with her wet, almost mouldy shoes in the laundry room… together with all of the clean laundry.

Throwing out the shoes was the first thing that came to mind but then the reality set in that this would have to be done every time the shoes got damp and were left to dry. He went to the local sporting goods store to try to find if there was some product they sold that could remedy the problem.

After testing several products that existed on the market and being completely unsatisfied, he decided to make his own solution. After all, how hard could it be to find a product that absorbed the moisture from the shoes and truly dealt with the problem? Not to mention the overwhelming unpleasant smell that results from perfume and mold.

The result was SmellWell – a combination of old Indian secrets and science. But how can you get kids and teenagers to use it? It’s gotta be cool, right?

Born in Canada, Vincent has been living in Sweden since 1998 combining an exciting background of marketing and commercial experience from North America with the environmental awareness from Sweden and is really happy with the result and proud to have found a solution that really works.

SmellWell – Makes your stuff SmellWell