SmellWell is the Shoe Freshener and Deodorizer solution you’ve been looking for to freshen your shoes and sporting equipment. Simple, smart and effective!
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BUY ON AMAZON!

Available in an eye-catching range of designs, you’ll easily find a SmellWell to suit you and your lifestyle. Go to the online store now!

HOW DID IT ALL START?

A daughter’s rather ripe soccer cleats forced this father to drastic action. Read more about how SmellWell all started.

WHAT IS SMELLWELL?

SmellWell is the solution to all your gear refreshment needs! Simply put them wherever they are needed to remove funky odors.

FRESHEN UP YOUR LIFE!

SmellWell can be used in any way you want. Shoes, bags, the car, the house. Check out our instagram to see how others use theirs!

Latest Blog Posts

7 Ways to Use SmellWell

So traditionally, SmellWell Shoe Freshener pouches are moisture absorbing and odor eliminating Pouches that you slip into your footwear overnight to freshen them up after a hard day doing whatever it is you love doing. […]

FIBO

The hashtag Beast has been redefined at #FIBO2017! Since its founding in 1985, FIBO, the Leading International Trade Fair for Fitness, Wellness and Health, has been held annually in April – since 2013 in Cologne. […]

The path to your dream goal

Inspiration. I want you to think about something you always wanted to do. Dream a little and let the imagination run wild. Maybe you wanted to learn to fly? Change jobs? Travel around the world […]

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Working at SmellWell

IT, Website Design and Digital Strategy

Neil Hookway

Product Development

Anton Haglund

CEO

Ammi Schaffler

US Marketing

Gudrun Sebaldus